Tetrosyl 贊助 F1 Marussia 車隊
Tetrosyl 公司 旗下 有許多 品牌
油品 品牌 就是 >> Carlube
車體養護系列 品牌 >> CarPlan
英國 總公司 Tetrosyl 也以 CarPlan 贊助 F1
這 2 年來 英國 Tetrosyl 的 品牌行銷 計畫
如火如荼 展開
Tetrosyl partners with Marussia Formula 1 team
http://www.tetrosyl.com/index.cfm?page=1#!marussia/ctqi
CarPlan joins forces with the Marussia Formula 1 Team as the official car care supplier for the new season. Products like Demon Shine, T- Cut and Wonder Wheels will ensure the presentation of the Formula One cars are immaculate every time they leave the pit lane.
Tetrosyl is the largest manufacturer and supplier of car care products in Europe with its global reach extending to 76 countries worldwide. Tetrosyl has also supplied the Russian market with a wide range of CarPlan products for several years and is rapidly becoming brand leader. Founded in 1954, Tetrosyl is a privately owned company employing approximately 1500 people. CarPlan is a recognised car care marque and an important brand within the Tetrosyl Group.
With the new Formula One season starting in March, the Marussia team are optimistic new driver Charles Pic and highly experienced Timo Glock will have a successful season. This will be the third Formula One season for the UK based, young Anglo-Russian Formula One team, and this year promises to be as fast and exciting as ever.Tetrosyl Group Chairman, Peter Schofield, is looking forward to a great season of Formula One with the Marussia team stating ‘We are extremely honoured to be a Marussia F1 team official supplier and we look forward to a great season ahead. It was great to see the CarPlan logo positioned on the turning vanes of the car at the Barcelona test for the first time last week and we have been working closely with the team to ensure the best CarPlan products are selected. We are delighted with this new relationship and we wish the Marussia team the best of luck this season.’
CarPlan will also provide technical and maintenance products for use at the team’s UK based headquarters, the Marussia Technical Centre in Banbury, to ensure the cars are polished, protected and maintained prior to travelling the world to 20 Grand Prix destinations.
Sponsorship of major sporting events is not new to Tetrosyl as the new Formula 1 deal will run alongside the CarPlan perimeter boards at premiership football at over 10 clubs. Television advertising coupled with the above ensures CarPlan is a brand globally recognised at the largest sporting media events worldwide. We believe this is the first time a Car Care manufacturer has sponsored a Formula 1 car and look forward to an exciting season.
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